Search Engine Optimization Definitions

Search engine optimization is a must for e-commerce companies who need to get noticed. This comprehensive glossary helps beginners understand SEO phrases and terms.

Search engine optimization is one of the primary keys to e-commerce success. Understanding how search engines rank websites and what people are looking for helps companies drive targeted traffic and increase sales.

Launching an Online Business: How to Start Optimizing a Website

Thousands of companies and independent consultants offer SEO services as a standalone service or as an element of an online marketing campaign. However, new or smaller e-commerce websites often find outsourced SEO unaffordable.

This glossary is the first building block in creating an effective SEO strategy. With a working knowledge of the terms and phrases used in search engine optimization, e-commerce business owners and webmasters have the tools to further explore the wonderful world of SEO.

Search Engine Optimization Strategy Terminology

Hidden Keywords- Keywords invisible to site visitors because they are hidden in the page’s HTML code.
Keyword stuffing- The awkward practice of cramming keywords into a website’s text whether or not they add value to the page content. This usually does not improve ranking and makes the page difficult for actual readers to understand.
Link Farm- A group of seperate websites with an abnormally high volume of interlinking designed to overstate each website’s popularity. Banned by most major search engines.
Mirroring- Another practice banned by most major search engines, this one involves creating two nearly identical websites targeting different keywords.
Cloaking- This practice, banned by most search engines, is used by spammers who point search engines to a page other than that a human sees when viewing the site.

General SEO Terminology

Analytics- Tools designed to track website visits and provide detailed information on searches and page views.
Anchor text- The visible text for a hyperlink.
Back link- Also known as an inbound link, it points to the subject page from elsewhere on the web.
Bot- Short for robot (AKA spider), this refers to software programs that scan the web to harvest information or index web pages.
Conversion- The measure of visitors following through on the goal of the site, usually by purchasing a product or signing up for a service.
SEO- Search Engine Optimization; the practice of making webpages attractive to search engine spiders while keeping them relevant with targeted keywords and phrases.
SEO Spam- Manipulation techniques designed to increase search engine ranking, but violating search engine Terms of Service.
SEM- Search Engine Marketing includes SEO and paid advertising such as banner ads.
Sitewide- The linking and navigation structure employed across the website; very important to SEO.
Splash Page- A flashy, graphic front webpage to impress visitors or assist in branding.
Title Tag- Located in the blue bar at the top of the browser window, the title tag is of little importance to readers, but has huge influence with search engines.
Visibility- How well a webpage performs in search engine rankings for each keyword.

Online Marketing/AdWords Terminology

CPC- Cost per Click refers to the expense paid by the website each time a person clicks through from an outside ad to their website in a paid advertising campaign.
CTA- Content Targeted Ads are placed on relevant websites in a paid advertising campaign.
FFA- Free For All websites post numerous random, unrelated links of little value to any reader.
Hits- Sometimes referred to in error as the number of times a webpage is visited. Hits record every download of a file from a web server, including each graphic on a page. One visit to a webpage with 10 graphics would record 11 hits. Measuring traffic by hits falsely inflates actual visits.
Hallway Page- An index page that links to a group of internal webpages for the spiders to crawl.
Impression- The number of times search engines show an advertisement to users.
Organic Listings- Search results based on factors such as keyword relevance and density; generally found on the left side of the results page. Does not apply to paid listings or advertisements.
Negative Keywords- Specific terms a Google Adwords user does not want their advertisement connected to.
PFI- Pay For Inclusion is a service offered by some search engines that allows webmasters to submit changes to the search engine often and have spiders crawl the page frequently to update the page’s ranking.
PPC- Pay Per Click is a type of advertising campaign where websites pay only when traffic is sent to their site by clicking through on an advertisement.
PR- Page Rank, Google’s trademarked term for their measure of webpage link popularity.

SEO Slang, Tricks & Traps

Keyphrase- A string of keywords (see below).
Robots.txt- A file that tells spiders which pages of a website they may crawl.
Spider Trap- A neat trick that sends unscrupulous search engine spiders in a continuous loop if they haven’t obeyed the instructions in the Robots.txt file and end up somewhere they’re not supposed to be.
Gateway Page- AKA Doorway Page. Banned by most major search engines, gateways are geared towards a specific keyword and designed to rank high, but drive traffic to another site.
Google Juice- A slang term for the “substance” that runs between websites via hyperlinks, ie.: a site with a lot of incoming links gets a lot of “Google Juice.”
Keywords- The specific words used in search engine queries. Proper use of keywords and phrases encourages higher search engine ranking, hence the importance of SEO.
Stop Words- Terms such as “the” and “for” that are ignored by search engines.
Universe – In SEM and advertising, universe refers to the entire population of a campaign’s target audience.

This list is not exhaustive, but should give new e-commerce entrepreneurs the confidence to further explore SEO strategy. Learning to build an online business, how to start driving more traffic to a site, and what it takes to constantly improve all take time to master.

For help in getting your online business of the ground, visit

6 Simple Tips To Improve Your Productivity

As every calendar ticks over to the beginning of a fresh year it inspires the contemplation of accomplishments being rejuvenated and to a greater extent, more exceptional. Inside the running of a business it is just the same, as we organize our businesses plan of action and estimates for mapping out our businesses progress. But the reverse of this means, it can be a harbinger of hard luck or even disaster.

As we speed in to the fresh beginnings of a new business year with hopefulness for just what it may deliver, let us look at some important business areas that may help in shifting our fortune in the direction of the prosperity and victory we await, and distancing ourselves from whatever potential pitfalls or distressing outcomes we’d like to keep clear of.

Some tried and true methods for increasing business and business effectiveness:

Modernize Your Online Image

1. Responsive websites ensure a better customer online experience. Web pages that have rigid layouts tend to go over the webpage and also have tiny words in phones making it very difficult to comprehend. Site visitors need to scroll and pinch on their display screens to surf the site. This makes an extremely annoying user experience as well as undesirable bounce rates. But by having a responsive site, your website visitors will have the opportunity to comfortably find their way around and read through documents on their phones, and if they are getting things that they want easily they’ll be more inclined to stay on your website much more and therefore be more likely to buy things from you.

2. Go through your site’s copy and add appropriate key words. When you boost the variety of quality, appropriate key words used on your webpage it can widen your sites rankings in Google. The name of the town of your customers may be an ideal primary keyword, especially when partnered with other good quality keyphrases pertaining to services your customers might look for. Insert important key phrases through the copy, but stay away from over using target keywords as search engines may penalize an unnatural use of key words and doing this will hurt your rankings.

3. Optimise your internet site so as to advance your local position in search engines. In the event that you need to increase local visits to your website you should optimize your online resources the right way. One good strategy to accomplish this is to acquire trusted, local citations for your home page. Citations still remain valuable as a ranking factor for Search. Even so, they are only powerful if they are authoritative and pertinent to your niche. For example, authority directories in your specific niche or location. Your citations ought to show up exactly like they are on your Google My Business directory profile. Combining like this grows much more credibility in Google’s local search algorithm.

Work with Other Local Businesses

4. Given that your key objective is to make connections with business people in your business sector, then you really ought to enrol in a networking group. Do you have some old fashioned face to face networking meetings so as to help and assist your prospecting efforts?

Make an Investment in Developing Your Leadership Skills

5. Developing an enterprise needs team effort, and one of the hardest things for a business owner is to make sure all sections of their company operate in tandem to accomplish the vital intentions of the enterprise. The leadership in your business (or lack of it) will impact on numerous aspects of your enterprise, including things like workforce turn over, workplace culture, the drive of people and additionally the complete direction your organisation takes.

Work On The Business – Not In It

6. To make sure your business enterprise prevails at the cutting edge, you have to see to it there is the time as well as energy for imaginative and ingenious reasoning. Habitual patterns are thought to be the slayer of creativity since carrying out monotonous activities will capture your focus.

The initial step to delivering a high level of invention is to track what you use your time for, and after that handing over the monotonous jobs which can readily be erased from your timetable. Delegating or utilising outsourced services empowers you to be engrossed in the most fundamental functions of your enterprise. After that, organize time for dreaming up and fanning the flames of the concepts that could increase or break your establishment through to the next level.

Common Mistakes People Make When Hiring A Criminal Defence Solicitor

Being accused of a crime does not mean that you are headed straight to jail. It will be necessary for your case to be tried before a court of law. If you are not sure how to defend yourself and you are seeking a top-notch criminal defence solicitor in London, we have outlined some common mistakes that should be avoided in the article below.

Hiring Someone Out Of A Telephone Directory

This is probably one of the worst things one could do after being charged with a criminal offence. Your freedom is at stake, so it is important that you are far more methodical when you are out there looking for help. The only thing that you will find in a directory would be a solicitor’s contact information and a general idea of what they offer. You will need to know more than that, which means you should search elsewhere for what you need.

Trusting A General Solicitor

It is important that the person you hire specialises in criminal defence. This is a very tricky area of law that should not be handled by someone who does not have much experience in this arena. While it may be okay to hire a general solicitor for cases that are not very serious, you should never consider this when you are trying to defend yourself against criminal charges.

Straying From Large Cities

Many people do not think of this point, but you have a better chance at finding a great solicitor if you head to larger cities. This may seem like a pain, especially if you live in a rural community, but this is the best way to guarantee you will have a better defense.

The reason why this is a good idea is simple: When people become hot-shot legal providers, they want to head to where the money and fame is. That is why you should look for someone that is in a larger city. This does not mean that there are no great options in small towns, but being in a busier area means you are more likely to find a better candidate.

Do not panic right away if there are criminal charges lodged against you. The best thing to do would be to keep calm and locate a reliable solicitor as soon as possible. This should be much easier for you after reading all of the information offered here.

Outsourcing Pros and Cons

Whenever an employer or manager hears of outsourcing he gives it some consideration. This is because it is a wish for every head to want to make more profit from his business. Outsourcing would be simply explained as the exercise where you transact with someone or a certain company to do a specific work for you without having to do the task yourself.

Most companies are unsure whether they should hire other companies to do the work for them without feeling insecure about things not being done the right way. This does not mean that outsourcing is a bed of roses, there are risks in the practice and therefore businesses should be careful and make wise considerations before getting into the exercise.

Companies that successfully create and sustain value year after year are rare. Many try to, but a recent study of 2,000 companies over 10 years by our consulting firm, Bain & Co., found that only one in 10 achieved sustained, profitable growth. One activity that sets such winners apart: They often use capability sourcing in more innovative ways than their competitors.

Outsourcing and offshoring began as cost-cutting measures, but companies that create real sustained value routinely use them for far more strategic ends–to gain capabilities that they don’t have in-house, or to strengthen capabilities they do have. We have found that 85% of those winners use capability-sourcing broadly and strategically for everything from developing world-class talent to bringing new products to market faster and enabling business model innovation. In other words, they’ve moved way beyond mere cost-cutting.

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Although outsourcing has disadvantages, it also has its advantages which overshadow the disadvantages because the company benefits more. The heads should therefore decide whether the undertaking will bring profit to the company or not. The company should also be aware of costs incurred, legal issues and other activities involved in outsourcing so as to get the best out of the exercise.

The effects of outsourcing are subjective to the industry and the purpose for which the same was undertaken. However across industries outsourcing is primarily undertaken to enable companies to generate better revenue recognition and to provide them an added competitive differentiator. While done with the best of intentions, outsourcing has a telling effect on quality of products and services delivered as a consequence of this, either enhancing or lowering quality.

While there could either be an increase or decrease in the turnaround time while outsourcing, it could also result in improved or decried customer service. Outsourcing, primarily undertaken to provide companies the competitive edge, can also result in easier management and better productivity based on how effectively the process in managed.

Outsourcing is often undertaken to provide enterprises a competitive advantage by delegating business process to external agencies and realizing the benefits of low labor, better quality and improved innovation. While this provides a good picture of the fair side of the coin, most managers however need to grope with the possible shortcoming of the process and the corresponding impact on the company’s core processes. To best analyze the opportunities presented it is essential to reflect upon the advantages vis-à-vis the disadvantages of outsourcing.

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With all the known pros and cons of outsourcing, one should consider and decide whether it’s a good choice to outsource or not. Different businesses have different needs and thus what works for not necessarily will work for the next. Therefore, it should be understood outsourcing works perfectly on some businesses but not on others.

When businesses consider cutting costs in almost any area, often the first thing that comes to mind is outsourcing, particularly to overseas employees or consultants. It is understandable – especially in this economy – that companies want to reduce costs as much as possible and use fewer employees, but the decision to outsource should not be made lightly. Weighing the pros and cons, as well as considering factors other than cost savings, will help you determine whether outsourcing is the right option for your business.

A recent study from Info-Tech Research Group found that most companies outsource to gain access to specialized skills, which result in faster product delivery. Howard Kiewe, senior research analyst at Info-Tech Research Group, said another good reason to outsource is if a business needs to act quickly to take advantage of a market opportunity but doesn’t have the internal talent to respond. Other advantages of outsourcing include improved business processes and workflow, flexible staff allocation and the ability of internal staff to focus on other important business areas.

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